BLACK FRIDAY -10% in your cart

Fine Merino Wool clothing

July 01, 2020

Fine merino wool clothing by John Brilliant

After 30 years in the world of fashion, John decided it was time to lead the change he wanted to see in the world. Instead of a race to use the cheapest materials and massify production, he wanted to take a step back to when clothes really mattered. So he set about doing things differently. Every piece we make is fair trade and environmentally friendly, made right here in Europe. Because quality means beautiful clothing that does no harm, it is investing in signature styles and materials that last.